BEYOND LIGHTING FLORIDA × UPRISE

Your whole year happens in the next 10 weeks.

The Christmas season books between now and Thanksgiving. The permanent lighting side sells all year. This page is what I found in your marketing before we ever sat down, and the plan that runs both lanes.

The audit · done before this meeting

Three leaks, found in your own accounts.

Leak 01

Your ads are flying blind. There is no Meta pixel on your website.

Without a pixel, Meta cannot see which clicks turn into quote requests. It cannot optimize toward buyers, cannot retarget visitors, and nobody can tell you your true cost per lead. Every dollar is spent without measurement.

Checked beyondlightingflorida.com today. Analytics is installed. The Meta pixel is not. I can show you live in the browser.

Leak 02

19 ads in the Ad Library. One single message.

Every ad running right now is a version of the same line: save 10 to 20 percent. Nineteen ads with one motivation is one ad with eighteen clones. Meta rewards creative diversity, different reasons to buy, and it has nothing to work with.

Source: Meta Ad Library, searched today. "Save Up to 20% on Christmas Lights Today!" · "Get Ahead of the Christmas Rush & Save!" · "Early Bird Deal" and variants.

Leak 03

You are discounting a premium service in Miami's most premium zip codes.

Pinecrest and Coral Gables do not buy holiday lighting because it is 20 percent off. They buy the house that stops the street. Your own audience already voted on this:

173

likes on your oak tree transformation video

4 to 15

likes on your discount posts

Your best performing content is the transformation, not the deal. The ads should look like the post that worked.

Proof · same playbook, different trade

Week one, last week, for a shop that fired its agency.

An Orlando auto shop came to me after spending $605 with an agency and getting 48 junk leads. No pixel, no tracking, same blind setup. I rebuilt the machine tracking-first before spending a dollar.

real quote requests in week one

$5.85

per lead

100%

of ad delivery inside Florida

Verified in the ad account, not estimated. I will show you the live dashboard.

Try it · this is a working demo

Leads that arrive pre-qualified.

Instead of a name and a number, every lead answers four questions before it reaches you. Tap through it. This is what your customer would see after clicking an ad.

Question 1 of 4Beyond Lighting Florida

✓ Lead qualifiedsent instantly

This is what lands on your phone, the second they finish:

New qualified lead · Beyond Lighting

Answered at 9 PM on a Saturday, texted to you at 9:01. Speed to lead wins the job before the other company opens on Monday.

Creative direction · made from your own footage

I already built you four ads. Only one of them discounts.

Your oak tree content outperforms your discount posts 10 to 1. So the ads should look like this: the memory, the status, the early bird deal as ONE angle instead of all nineteen, and the permanent lane that earns all year. Four different reasons to buy, all from footage you already have.

Sample ad: the permanent year-round angle

Sample directions built tonight from your Instagram. Finals come from your full photo and video library.

The plan · built for the season window

What I would run, starting this week.

Week 1

Measurement first

Pixel plus server-side tracking installed and verified with real test leads. The quiz funnel goes live. From day one, every dollar is measured and every lead is qualified.

Week 1 to 2

Creative built from your real installs

The oak trees, the full-house transformations, the permanent color changes. Multiple angles, not one discount line: the transformation, the deadline, the done-for-you, the permanent upgrade. Your footage already exists.

Week 2 to 3

Launch into Pinecrest, the Gables, and nearby

Campaigns for residential holiday installs plus a second lane for permanent and commercial lighting, which sells all year and carries you past January.

Every week after

Real numbers, honest calls

You get the actual cost per lead and booked-job count weekly. Winners scale, losers get killed. No reports full of impressions and vibes.